Text to video
Fastest startWrite the idea or paste a script and the model decides the look, framing and motion. Best for exploring an idea quickly.
Full videos up to 20 minutes, with voices and music
Most AI tools give you a few seconds of footage and leave the rest to you. Describe your video here, or start from a photo, and get the whole thing back: planned shots, consistent characters, voices, music, and an MP4 ready to post.
Your prompt
A one-minute video about a small café opening for the day. Warm, cinematic, with a calm narrator.
Planned shots
How it works
Only the first step is required. The others are there when you want more control.
Type the idea in plain language: who is in it, what happens, where, and how it should feel. One sentence is enough to start, and a full script works too.
Upload a photo as the opening shot, a second one as the closing shot, or reference pictures of a person, product or character you want to keep the same throughout.
Choose anything from a few seconds to 5 minutes (up to 20 on Pro), then 16:9 for YouTube, 9:16 for Shorts, TikTok and Reels, or 1:1 for feeds. Leave sound on to get voices, effects and music.
Your video renders in the background, and you see the credit cost before it starts. Download the MP4 when it is ready, or change one detail and run it again.
Making a video used to mean a script, a shoot, an edit and a sound mix, usually over days and usually with several people. An AI video maker folds those stages together. The planning, the footage and the audio all come from the same description, so the slow part of the job moves from production to deciding what you want to say.
It also changes how you work. When one version costs minutes rather than a day of filming, you can try a few directions and keep the best, rather than committing to a single idea before you have seen it.
Start here
Each card is a complete prompt. Open it in the studio, change the details, and make it yours.
Close-up of dark espresso pouring into a white cup in a sunlit café, steam curling upward, then a barista slides it across the counter with a smile. Slow push in, warm light, soft jazz.
A lighthouse keeper climbs a spiral staircase at dusk, lights the lamp and watches a storm roll in over black water. Slow crane up, cinematic film look, distant thunder.
A white running shoe rotates on a dark glossy surface as a line of light sweeps across it, then splashes of water freeze in mid-air around it. Studio lighting, slow orbit, deep bass hit.
A cutaway of a volcano shows magma rising through a chamber, pressure building, and ash bursting from the top. Clean 3D explainer, calm narrator describing each stage.
A girl on a bicycle races a summer storm along a coastal road, her scarf whipping behind her as the first rain falls. Cel-shaded anime, dynamic tracking camera, soaring strings.
A sweeping shot of a medieval port city at dawn, then ships unloading spices as merchants argue on the dock. A calm narrator introduces the rise of the city. Cinematic, natural light.
Four ways in
Text is the quickest. The other three are for when you need the result to match something specific.
Write the idea or paste a script and the model decides the look, framing and motion. Best for exploring an idea quickly.
Your image is the first frame, so faces, products and logos stay as they are. Write about what happens next rather than what it looks like.
Give an opening and a closing image and the model works out the journey between them. Good for transitions, reveals and loops.
Attach pictures of a person, product or place and put them in a scene those pictures never showed. This is how a series or campaign stays consistent.
Two more modes work on video you already have. Extend continues a clip past its last frame, and Edit changes something within a clip while leaving the rest alone. See the AI video editor guide for when each one helps.
If you have only an idea, start with text and keep the first attempts short and at 480p. You are testing the concept, so spend as little as you can.
If something has to look a certain way, such as your product, your face or your artwork, use image to video so that it starts from the real thing.
If you are making more than one video with the same subject, use reference images. It takes a minute to prepare and saves you from describing the same character in every prompt.
The biggest improvement comes from describing a shot instead of a topic. Compare these two:
Weak: “A video about coffee.”
Strong: “Close-up of a barista pouring steamed milk into a dark espresso in a small, sunlit café. Steam rises as the pattern forms. Slow push in, warm morning light, gentle acoustic music.”
The second one covers everything the model needs. Anything you leave out gets filled with the most average answer, which is why vague prompts give generic results.
For spoken words, put the line in double quotation marks and it will be treated as dialogue. For a long video you can write the idea once and let the tool plan the shots, or paste your own script. There are ready-to-use examples in our AI video prompt library.
Look and feel
An AI video maker has no house style. The look comes from the words you use, so name it on purpose.
| Style | Words to use | Good for |
|---|---|---|
| Cinematic | cinematic film still, anamorphic lens, natural light, shallow depth of field | Trailers, brand films, drama |
| Documentary | handheld documentary footage, available light, natural colour | Stories, nature, real-world topics |
| Product studio | studio product shot, soft box lighting, seamless backdrop, slow orbit | Ads, ecommerce, launches |
| 3D animation | stylised 3D animation, soft global illumination, rounded forms | Mascots, kids' content, tech brands |
| Anime | cel-shaded anime, expressive eyes, dynamic camera | Story channels, gaming, music |
| 2D cartoon | 2D cartoon, bold outlines, flat colour, snappy timing | Comedy, explainers, social |
Pick one style and stay with it. Mixing words from two different looks tends to produce something that is neither. Name the colour palette and the lighting separately, because those two details shape the mood more than almost anything else.
See every option, each with a starter prompt, on the video styles page.
Consistency is where most AI video falls apart. A description such as “a friendly woman in a blue jacket” fits thousands of different people, so each new shot may land on a different one.
Three things help, in order of strength. Specific details in the prompt narrow the range. Starting from an image fixes the look for that shot. Reference images do the most, because the model has an actual picture to hold on to in scenes it has never seen.
When you make a long video or a series here, the characters are planned once at the start and carried through every shot, rather than reinvented each time. The consistent characters guide explains how to prepare good reference images.
Many AI video tools produce silent footage, which means a separate job in an editor afterwards. Here the sound is part of the generation. Dialogue is lip-synced, effects land on the action, and the music follows the mood of the scene.
To control it, put spoken lines in double quotation marks, and describe what we should hear as well as what we should see: “rain on a tin roof, distant traffic, soft piano”. Keep each line short, about two or three seconds. If you plan to add your own soundtrack, you can turn audio off.
Duration
Choose the length that suits the job. A short video that ends well beats a long one that drags.
| Type of video | Good length | Why |
|---|---|---|
| Ad hook test | 6–15s | You only need to learn whether people stop |
| TikTok, Reel or Short | 15–45s | One idea, finished before attention drops |
| Product video | 20–40s | Problem, product, result, and out |
| Explainer | 1–2 min | Enough room for one idea done properly |
| Story or lesson | 3–5 min | Space for a beginning, middle and end |
| YouTube episode | 8–20 min | Long enough for real watch time |
This is where we differ from most tools. A single AI clip is normally limited to between 8 and 30 seconds, and joining clips up by hand is where stories fall apart. Here you pick 1, 2, 3 or 5 minutes, or 10 or 20 on Pro, and receive one finished video planned as a whole. The long AI video generator guide goes into detail.
Formats
Pick this before you generate. The shot is composed for the frame, so cropping later throws that away.
| Where it plays | Aspect ratio | Note |
|---|---|---|
| TikTok, Reels, Shorts | 9:16 | Full-screen vertical |
| YouTube | 16:9 | The standard for long video |
| Instagram and Facebook feed | 1:1 or 3:4 | Takes up more of the screen |
| Website banner | 21:9 or 16:9 | Wide and generated to fit |
| Presentation | 16:9 | Matches a standard slide |
| In-store screen | 9:16 or 16:9 | Check the screen's orientation first |
If you start from your own image or video, the result takes that file's shape, so prepare the image in the format you want. For tall video, see the short video maker guide.
Who it is for
The tool is the same, but the job is different. Each link below goes to a guide for that job.
Publish regularly without filming: long videos, Shorts and faceless formats.
AI YouTube video maker →Ad variations, launch videos and social clips, ready the same day you think of them.
AI ad video maker →Show a product in use, in any setting, starting from the photos you already have.
AI product video maker →Lessons and onboarding that show the idea rather than read it out.
AI training video maker →Daily vertical clips, with hooks built for the first two seconds.
AI short video maker →Short films and series with characters who stay the same from episode to episode.
AI series generator →What people make
The best uses share one thing: filming them would be slow, expensive or impossible.
Try several hooks for a product before spending on a shoot, then scale the one people click.
Full videos and Shorts for channels that run without a camera, a studio or a presenter.
Vertical clips for TikTok, Reels and Shorts, composed for a tall frame rather than cropped into it.
Turn a process or a lesson into a scene, including things a camera could never film.
Short films and multi-episode stories where the same characters come back every time.
Make an old family photo, a product shot or a piece of artwork move.
When you need volume. A channel, an ad account or a social feed needs regular new material, and that is hard to keep up with a camera.
When the scene cannot be filmed. The inside of a cell, a city in 1890, a product that does not exist yet. These cost nothing extra to describe.
When you want to test before you commit. Try an idea as a rough video, see the reaction, then decide whether it deserves a real production.
Some things should stay real. When the message depends on trust, such as a founder's apology, a customer testimonial or a review, a real person on camera is the right choice, and a generated one would mislead people. The same goes for footage presented as a record of real events. Be open about AI-generated content, and follow the disclosure rules of the platform you post on.
Comparison
Both have their place. This is what each one is actually good at.
| AI video maker | Traditional shoot | |
|---|---|---|
| Time to first version | Minutes to about an hour | Days to weeks |
| What you need | A clear description | Camera, crew, location, editor |
| Changing your mind | Edit the prompt and run it again | Often means a reshoot |
| Impossible scenes | Same cost as any other scene | Expensive visual effects |
| Real people and places | Should not be faked | The right tool |
| Exact on-screen text | Add it afterwards | Handled in the edit |
| Frame-perfect control | Not yet | Complete |
| Best at | Trying many ideas quickly | One definitive piece |
The real change is not only the price of one video. It is that testing several versions of an idea no longer needs a budget, so you can let the results decide which one deserves more.
Troubleshooting
Change one thing at a time and run it again, so you can see which change made the difference.
| Problem | Likely cause | What to do |
|---|---|---|
| The character changes between shots | The description fits too many people | Add reference images or start from a picture |
| The camera drifts for no reason | No camera direction in the prompt | Add “static camera” or “locked-off shot” |
| The video feels empty | Too much length for one idea | Shorten it, or add another event |
| Lips do not match the speech | The line was described, not quoted | Put the words in double quotation marks |
| It looks generic | No style, light or palette named | Name the look and the lighting |
| Words on signs look wrong | Generated text is unreliable | Ask for blank signs and add text afterwards |
Videos are priced in credits, and you see the cost before you start. Three things set it: the length, the model and the resolution. A 5-minute video costs ten times a 30-second one, and 480p costs half of 720p. If a render fails, the credits are refunded automatically.
The figure to plan around is the cost of a video you actually keep. Expect to run a few attempts. Draft short at 480p, and only render the full-length version once the idea works. See pricing for plans and one-off packs.
It is strong at people and characters in motion, natural scenes, products, atmosphere and storytelling, and it is quick enough for you to try several ideas.
It is weaker at written words on screen, at hands doing intricate work, at matching a pre-recorded voice track frame by frame, and at keeping tiny details identical over many shots. Plan around these: add text afterwards, avoid close-ups of fingers doing delicate jobs, and use reference images for anything that must stay the same.
Some things you should not do at all, whatever the tool allows, such as depicting real people without consent or passing off generated footage as real events. Our terms set out what is not allowed.
Before you publish
Ten quick checks that catch nearly every embarrassing mistake.
Reference
The terms used on this site, in plain English.
Go deeper
Every feature and use case, explained on its own page.
From one sentence to a finished video.
Read →Write a scene and get footage with sound.
Read →Bring any still image to life.
Read →Animate a photo you already have.
Read →Extend or change a clip by describing it.
Read →One finished video of up to 20 minutes.
Read →Episodes that continue one story.
Read →What you get at no cost, and the limits.
Read →Every look, with the words that make it.
Read →Film-like light, lenses and movement.
Read →Cel shading, speed lines and drama.
Read →Soft rendered characters and worlds.
Read →2D characters that move and speak.
Read →Keep one character across every shot.
Read →Long videos and Shorts for your channel.
Read →Reels, Shorts and vertical clips.
Read →Hooks built for the first two seconds.
Read →Run a channel without going on camera.
Read →Visuals with a beat and a mood.
Read →Test ten ad ideas for the cost of one shoot.
Read →TV and online spots without a crew.
Read →Show your product in any setting.
Read →Make a hard idea simple in a minute.
Read →Lessons and onboarding, without filming.
Read →The main tools compared, honestly.
Read →What is really free, and the catches.
Read →When Canva is not enough.
Read →Other tools for creative video.
Read →Generate footage, not just edit it.
Read →Beyond the talking avatar.
Read →Options for presenter and story video.
Read →Other prompt-to-video tools.
Read →Where to go now Sora has closed.
Read →The big video models, side by side.
Read →From the blog
Prompt examples, tool comparisons and honest guides to what AI video can and cannot do.
The best AI video generators in 2026 compared: Veo, Kling, Runway, Seedance, Synthesia, HeyGen, Canva and more. Which to use for realism, avatars, templates or full-length videos.
9 min readWhich AI video makers are really free in 2026? What the free plans include, what the catches are, and how to get the most from them without paying.
7 min readLooking beyond Canva's AI video generator? Compare alternatives for longer videos, sound, realistic footage and consistent characters.
7 min readCompare the best Runway alternatives for AI video: Kling, Veo, Seedance, Wan and complete video makers. What each does better, with no filler.
7 min readCapCut is a great editor, but how good is its AI video generator? The best alternatives for generating footage, plus how to use them with an editor.
6 min readCompare Synthesia alternatives for training and business video: HeyGen, Vyond, and AI video makers that show scenes instead of a talking head.
6 min readFAQ
What people usually ask before making their first video.
Sign in, describe your idea and see it on screen. No card needed to try it.
Make a video free